As an implant provider, offering All-on-X procedures can be a life-changing solution for patients who are missing several teeth. To attract patients who need this transformative procedure, you need a solid marketing strategy that resonates with patients’ specific needs. Here are five ways that you can attract the right candidates for All-on-X implants, using proven digital marketing techniques.

1. Target Your Ideal Audience with Google Ads

Google Ads is a powerful pay-per-click advertising tool that can help you reach people actively searching for solutions to missing teeth. Work with a google ads expert who specializes in targeting dental audiences. Set up targeted campaigns using keywords like “TeethXpress implants,” “replace missing teeth,” “permanent dentures alternative,” or “full mouth dental implants.”

Use Local Targeting: Ensure your ads are tailored to reach patients in your local area by setting geographic parameters. In other words, if your practice is in Texas, you’re better off not wasting Google Ad spend to market All-on-4 services in Michigan. This way, your ad budget is spent efficiently.

Focus on High-Intent Keywords: People searching for “best solution for missing teeth” or “All-on-4 dental implants near me” are likely in the decision phase and ready to book a consultation.

Ad Extensions: Add phone numbers, appointment links, and patient reviews to your ads. This makes it easy for prospective patients to engage.

2. Engage on Social Media with Educational Content

Social media platforms like Facebook and Instagram are excellent channels to educate potential patients about the benefits of full arch dental implant procedures. Since this procedure is a big decision for many, content that informs, builds trust, and answers questions is key.

Show Success Stories: Share patient testimonials, before-and-after photos, and videos that showcase the life-changing impact of full arch implant procedures. Real-life examples can help prospective patients imagine the same results for themselves.

Educational Posts: Break down the process, benefits, and long-term cost savings of All-on-X implants. Highlight how it differs from traditional dentures and why it is considered the best choice for individuals missing several or all of their teeth.

Use Paid Social Ads: You can also run paid ads on social platforms to target people interested in replacing old bridgework and dentures. Facebook is an excellent platform to begin this effort. More than 24 percent of Facebook users are between the ages of 35 and 64. A significant percentage of these patients are missing several teeth and seeking out solutions.

3. Use Automated Emails & SMS to Target Existing Patients

New patients are the lifeblood of any practice, but your own patient database likely includes people who would benefit from your All-on-X marketing. Use email and SMS text marketing to promote this solution to those already familiar with your practice.

Segment Your Database: Target patients who have been identified as candidates for dental implants, have old fixed bridgework, removable partial dentures or complete dentures. These individuals are most likely to respond positively to your full arch implant promotional efforts.

Nurture Campaigns: Create a series of automated emails that educate patients about the All-on-X procedure, including benefits, financing options, and why it’s a better long-term solution than traditional dentures.

SMS Reminders: SMS text messages have an incredible 98 percent average open rate. For more immediate results, text messages can alert patients about consultations or promotions related to All-on-X implant therapy. This option will give you the best chance to assure your message is read.

4. Leverage a Modern Website with Rich All-on-X Content

Your dental practice website is often the first point of contact for potential patients, so it’s important that your site clearly explains the All-on-X procedure in clear and concise terms.

Dedicated All-on-X Page: Create a dedicated section on your website that explains the benefits of All-on-X dental implants, how they work, and why they are a superior solution for missing teeth. Place these videos, patient testimonials and infographics within the All-on-X section of your website.

SEO Optimization: Similar to the aforementioned Google ads, optimize your website for search engines by using relevant long-tail keywords like “loose denture solutions near me” and “missing teeth solutions.” This can help your practice appear in organic search results, driving more traffic to your website.

Patient Testimonials & Case Studies: Video record your successful full arch implant cases on a regular bases. Include detailed case studies and success stories of patients who underwent the All-on-X procedure. This not only builds credibility but also helps potential patients envision the results for themselves.

5. Offer Financing Options and Showcase Them

For many, the cost of All-on-4 dental implants can seem prohibitive. Offering transparent and easy-to-understand financing options on your website and marketing materials can help alleviate concerns.

Highlight Payment Plans: Mention third-party financing option, like Proceed Finance. Patients are attracted to the low monthly payments terms that Proceed Finance make available. If you make an in-house payment plan available in your practice, share these details in your All-on-X marketing as well.

Promote Affordable Monthly Figures: Similar to purchasing a car, lead your patient to think in terms of figures they are more likely to feel are affordable each month. For example, a patient is far more likely to believe they can afford a $449 monthly payment, over five or six years, compared to a $25,000 treatment fee.

Promote Free Consultations: A free consultation can encourage potential patients to take that first step without feeling intimidated. This will encourage more people to feel comfortable with learning about this procedure and its associated costs. As your office becomes better at educating the patient — in all facets of full arch implant dentistry — your case load will increase accordingly.

Summary

Marketing All-on-X procedures, effectively, requires a combination of targeted digital marketing efforts and patient education. Leverage Google Ads, social media, automated emails, SMS text messaging, and a strong online presence with rich All-on-X content will produce results.

Focus on building trust, showcasing real results, and providing clear, educational content. This will drive more consultations and conversions. These strategies will position your implant practice to attract patients who are seeking long-term solutions to big missing teeth problems.

Sources

Subtext, SMS vs. Email Marketing: Which Is More Effective?, 2/21/2024